For the prevention of diabetes, the Punjab Agricultural University (PAU) has come up with a multi-grain atta in order to promote its product. PAU entered into an agreement with the Agrineer Foods Pvt Ltd, Ludhiana, here on Wednesday.
Dr SS Gosal, director of research, PAU and Manpreet Kataria, managing director and chief executive officer, Agrineer Foods Pvt Ltd, Ludhiana, signed the memorandum of understanding (MoU).
It may be mentioned that the Agrineer Foods Pvt Ltd is a company floated by three PAU graduates, including Manpreet Kataria, Amarjit Singh, and Ramandeep S Romana. The pact was inked in the presence of Dr Baldev Singh Dhillon, PAU vice-chancellor; Dr SS Chahal, director, technology marketing and IPR cell; Dr K Sangha, dean, College of Home Science and Additional Director of Research (food science, nutrition and engineering); Dr Amarjit Kaur, head, department of food science and technology; and Dr Preeti Ahluwalia, food technologist, PAU.
Dr Dhillon said, “As the Punjab government is laying emphasis on strengthening of agri-food industry in the state, PAU, is focusing on establishing close linkages with the agro-industries to promote its farm products.”
Stating that the PAU also seeks to promote entrepreneurship in the state, he said it is vital for secondary agriculture in near future.
Dr Gosal said the multi-grain atta is a blend of six cereals with different bio-chemical compositions, essential for nutritional security. He highlighted that the university has developed variety of extruded products such as high protein pasta, vegetable enriched pasta, multigrain extruded snacks, fruit flavoured instant porridge, whole grain instant porridge, etc.
Dr Gosal added that the company, under this MoU, will produce and sell multi-grain atta, based on the formulation developed by the university.
Informing that the multi-grain atta product is cheaper in costs, Dr Chahal said through this agreement, the university evolved technology for diabetics will reach the public.
“With the changing lifestyles and food habits, many people are becoming prone to diabetes. The multi-grain atta is an intervention for the prevention and management of diabetes,” Gosal added. This atta is also good for elderly people as the product would help to meet the nutrient requirements effectively.
Since this is a first of its kind product and not available in the market, it is likely to set up a bench mark. Starting from small-scale level, PAU is also seeking expansion of the product by supplying the product at big retail outlets.
All the three PAU graduates expressed their gratitude to the PAU for giving them an opportunity to serve the masses with the product, having multiple health benefits. They added that they would be offering the product at subsidised costs to PAU faculty and staff.