Airline promotes flirting at 35,000 feet

  • AFP, Mumbai
  • |
  • Updated: Apr 30, 2013 15:31 IST

Virgin America came tops in a survey of US airline performance. Photo: AFP

Spotted a hot passenger sitting in seat 25C? American airline Virgin America has launched a new mile-high flirting service that will allow travellers to send their on-board crush a drink using the in-flight entertainment system.

The new seat-to-seat feature is being launched on all flights within the US, and is the latest innovation out of the Virgin brand to encourage flirting at 35,000 feet. The same in-flight entertainment system already offers a chat service that allows passengers to send each other text messages mid-air. Meanwhile, the new service that turns the airplane into a flying club, works via passengers’ touch-screen seat-back entertainment platform.

To promote the new service, Virgin America has also launched an online contest inviting travellers to share how they would use the new seat-to-seat feature along with their best pick-up line. The top five entries will be voted on by the airline’s Facebook fans, while the top two picks will win special travel packages.


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