Watch | Cute Rakshabandhan ad celebrates unparalleled bond between brother and sister | more lifestyle | Hindustan Times
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Watch | Cute Rakshabandhan ad celebrates unparalleled bond between brother and sister

Rakshabandhan is the perfect time to walk down the memory lane with your siblings.

more lifestyle Updated: Aug 03, 2017 14:03 IST
HT Correspondent
A new ad celebrates the incomparable bond between a brother and sister.
A new ad celebrates the incomparable bond between a brother and sister.(YouTube screengrab)

Rakshabandhan is the perfect time to walk down the memory lane with your siblings. A new ad, released by an e-commerce platform, celebrates the incomparable bond between a brother and sister.

The 2-minute video plays out a conversation between a young man and his grandmother, who is eagerly awaiting the arrival of her brother and her usual rakhi gift - ‘ek dona jaamun’ (one bowl of black plum).

The grandson is baffled why his grandmother’s brother can’t gift her jewellery or shawls, resorting to repeating the same gift every year on Rakshabandhan. The grandmother explains how when they were young, her brother used to climb the neighbourhood jamun tree and steal fruits for her. “He was caught a few times and even beaten up... for me. He is now 78-years-old and has weak memory, but has never forgotten to get jamuns for me, every year. This is the real gift.”

The video, by Amazon India, has garnered 30 lakh views on YouTube since it was released on July 30.

The video ends on a sweet note saying, “We have over 10 million products but only you have what your sister really wants. This Rakshabandhan, #DeliverTheLove”

You can watch the video here: