Advertisement

HindustanTimes Tue,21 May 2013
Room for improvement at an already tremendous event
Joe Saward, Hindustan Times
September 25, 2012
First Published: 00:50 IST(25/9/2012)
Last Updated: 00:58 IST(25/9/2012)
Share more.
 comments   
The Singapore Grand Prix is a tremendous event - but it is not always a great race. In five years it has somehow managed to establish itself as a classic F1 venue - even if the races are a little processional.


 
For me, it was inconceivable that the contract would not be
renewed, but the Singaporeans are great businessmen and even Bernie Ecclestone had to work hard to get the deal he was happy with.

"All of us like being here, which made it difficult for us to negotiate," Bernie admitted.

He was asked - by a rather naïve journalist - to give financial details of the new deal. The regular F1 guys chuckled at that and waited to see what The Bernard would say. He handled it with grace.

"I always believe that this sort of question should not be asked," he said.

"A gentleman should never speak about money, or last night."

Man with the facts
Sitting next to Bernie was Singapore's minister of trade, industry and education, S Isawaran who said that the event currently costs $120 million to host each year and explained that the government picks up 60% of the bill.

That is a lot of money compared to similar events elsewhere.

Down in Melbourne they get in a frightful flutter each year when it is revealed that Grand Prix cost the taxpayer $50 million, mainly because the local hacks forget to write that the race has economic benefits that offset the investment.

Whingeing is not the style in Singapore. It is a get up and go kind of place and they like to deal in facts.

Isawaran said that the race pulls in 150,000 additional visitors each year, and that generates tourism receipts of around $120 million, thanks in part to a whopping 30% levy on all hotel rooms within easy reach of the circuit. This means that the event costs Singapore nothing and all the intangibles such as image value and secondary receipts come for free.

The track might, however, be redesigned to make access a lot easier, and encourage overtaking. I think that will be great.

The writer has covered every grand prix for the last 25 years


Share more.
 comments   

comment Note: By posting your comments here you agree to the terms and conditions of www.hindustantimes.com
blog comments powered by Disqus

Advertisement

Ecclestone facing bribery charges

Formula One mogul Bernie Ecclestone faces charges in Germany relating to a bribery case, the daily Sueddeutsche Zeitung reported Tuesday.

Vettel blames tyres, Rosberg mystified by poor race times

Alonso crowned king of Spain

Rosberg takes pole for Spanish GP; Hamilton 2nd

Rosy Saturday for Rosberg in Bahrain

more »
Year out has made me mentally stronger: Adrian Sutil
more »
Advertisement

F1 Pundit
The 'bonkers' business logic of Formula 1 teams

The primary goals of any normal business are to be successful in its field; to add value to the company; and to make a profit. Other strategic goals include building a brand, becoming the market leader or expanding the business into new areas. Joe Saward writes.

F1 Pundit

F1 needs America to complete global jigsaw

If all goes to plan, this will be a big week for Formula 1 as it returns to the United States for the first time in five years. F1 has failed to break into the US market in the course of the last 30 years, having blown the foundations that were built at Watkins Glen and Long Beach in the 1970s.

more »

Hamilton's latest F1 challenge: succeeding with Mercedes

Lewis Hamilton handed Formula One a compelling storyline for the new season from the moment he decided to leave the comfort of McLaren for a new challenge with Mercedes.

Coughlan keeps Williams on the move

Mike Coughlan's arrival as chief engineer at Williams in June 2011 was a crucial step, if controversial given his chequered past, in turning around the fortunes of Formula One's faded former champions.
more »
Advertisement
Copyright © 2013 HT Media Limited. All Rights Reserved