President and CEO of F1 managing and administration, Bernie Ecclestone with CEO, India and South Asia of Bharti Airtel, Sanjay Kapoor and others unveil the Formula One Trophy at the Buddh International Circuit in Greater Noida. PTI/Manvender Vashist
The Formula One Airtel Indian Grand Prix trophy was unveiled on Friday in Greater Noida at Buddh International Circuit.
The trophy is an aesthetic interpretation of a contemporary and forward looking India on a global pedestal. The idea behind selecting this design was to ensure that it symbolises the spirit of F1 fandom in India.
The trophy personifies the energy of 2012 F1 Airtel Indian Grand Prix and showcases the best of technology, design and glamour, resonating Formula One’s legacy and is truly in tandem with Airtel’s brand message.
The 2012 Formula 1 Airtel Indian Grand Prix trophy makes use of new-age materials like aircraft-grade aluminium as well as relying on traditional ornamentation.
Mirror-finished internal surfaces and a matte-and-stainless steel outer finish with red enamel markings make it appealing while the Ashoka Chakra is subtly embedded as the base foundation. It’s an aesthetic interpretation of contemporary trophy with a touch of Indian tradition.
The design uses a 'victory procession' inscription from old Indian architecture - stylized with a red enamel filled engraving that envelopes the 2012 F1 Airtel Indian Grand Prix trophy - thus creating a strong visual connect with India. The 'mystique' of internal reflections also brings up a play of colors of the Indian flag.