Joker is joke of the week

  • Shalvi Mangaokar, Hindustan Times, Mumbai
  • |
  • Updated: Sep 04, 2012 19:00 IST
  • Joker

    Akshay-Sonakshi's Joker has opened to not-so-impressive reviews. The film directed by Shirish Kunder released on August 31.

  • Joker

    After hit Rowdy Rathore, Akshay Kumar and Sonakshi Sinha are back with Joker. Here's a look.

  • Joker1

    Sonakshi-Akshay in a candid moment from Joker.

  • Joker2

    Sonakshi Sinha in a dance sequence from the film.

  • Joker

    Indian beauty Sonakshi Sinha looks pretty.

  • Joker

    After the success of Dabangg and Rowdy Rathore, expectations are high from the Sinha girl.

  • Joker

    Akshay Kumar in a still from his upcoming film Joker.

  • Joker

    This is Shirish Kunder's second directorial venture after Jaan-E-Mann.

  • Shreyas-Sonakshi

    Sonakshi Sinha and Shreyas Talpade in Joker.

  • Joker

    Shirish Kunder's Joker is a sci-fi film starring Akshay Kumar and Sonakshi Sinha in the lead.

Last Friday’s Joker, directed by Shirish Kunder and starring Akshay Kumar, Sonakshi Sinha and Shreyas Talpade has been declared a clear disappointment by trade analysts. Joker had a budget of Rs 40 crore. The film has not been able to recover even half of it in its opening weekend.

Ask trade analyst Taran Adarsh about the film’s collections and he says, “The film is a disaster. On day one, it collected approximately Rs 5 crore. Day two was Rs 4.75 crore and day three was Rs 5.75-Rs 6 crore. The numbers are a sheer disappointment and it’s doubtful it will even sustain through the week, considering its negligible growth.”

The net collections so far stand at a minimum of Rs 15.50 crore, but film distributor Akshaye Rathi points out that the “poor promotions of the film have caused a lot of damage”. He says, “The budget of the film was quite high, but the lack of promotions is one of the major reasons that the film is facing this loss. The distributors that bought the film banked upon its promotions, which were pretty much non-existent. Besides, all the critics slammed the film, which is why a lot of film-goers didn’t watch it.”

Akshay and Sonakshi in Joker

He adds, “Joker has done relatively better in Uttar Pradesh and Chhattisgarh, but it hasn’t earned enough from any of the major cities.”

Trade analyst Amod Mehra agrees. He says, “Joker is a dud at the box office. People were aware that its lead actors disowned the film and refused to market it. Also, it’s a tedious job to sit through the movie. This is the lowest-ever opening for Akshay Kumar.”
 

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