Black and yellow cabs hit back at competition with 20 per cent discount
The 9211 Cabs, an IT company that runs an app-based taxi service for black and yellow cabs on behalf of various taxi unions, has announced flat 20% discount on the fare if it is higher than Rs 200mumbai Updated: Aug 02, 2016 14:06 IST
Remember your last argument with the cabbie when you took a ride from the airport to your home, where you suspected that the meter was rigged or that he was overcharging you? Times have changed now as the same cabbies are now willing to offer you a discount—a flat 20%.
Pushed away to the corner by the app-based cab services like Uber and Ola, the conventional black and yellow taxis have started their fight back. Realising that the transport authorities may not be able to put too many restrictions on the fare structure of the app-based cabs, conventional taxi unions too have started exploring ways to attract commuters.
The 9211 Cabs, an IT company that runs an app-based taxi service for black and yellow cabs on behalf of various taxi unions, has announced flat 20% discount on the fare if it is higher than Rs 200.
The company will launch a new initiative called “Heros of Mumbai” on the eve of Independence day, under which passengers will be able to avail the discount throughout this month. According to company release, the discount will be available in a limited area initially.
“Kaali Peeli or Cool cabs booked via 9211 CABS at the number 022-4002 9211, will be given a flat discount of 20% for pickups from Bandra East, Bandra West and BKC on meters reading more than Rs 200,”said Malay Kothari, one of the partners at the company. Cool Cabs service is an air-conditioned taxi service provided by conventional taxi owners with sky blue and grey coloured vehicles.
To avail the discount, commuters will have to book the cab at least two hours in advance between 8am to 8pm on the above number and 9211 will confirm you a taxi. “We have specially arranged around 250 taxis from these areas that will serve on a first-come-first-serve basis,” said Kothari. “Its simple, if the meter reading is more than Rs 200, pay 80% of the fare to the driver and use the rest for a good cause.”
Fleet taxi operators such as Meru cabs and Tab Cab have already announced discounts on their fares.