Lights, camera, travel: Cash-strapped BEST ropes in Marathi actors to make services popular in Mumbai
Mumbai city news: Actors will commute via BEST buses during BEST week, which starts from 1st Augustmumbai Updated: Jul 03, 2017 10:22 IST
In an attempt to save the cash-strapped Brihanmumbai Electric Supply and Transport (BEST) and popularise it among passengers, the BEST management has approached popular Marathi actors, including Prashant Damle, Avinash Narkar, Subodh Bhave and Aadesh Bandekar, to become its brand ambassadors.
Ahead of BEST day, which is held on 7th August, BEST committee chairperson Anil Kokil has approached actors who are popular with Marathi film, stage and TV audiences. Kokil has requested the actors to not just become brand ambassadors, but to also commute via BEST buses during BEST week, starting from 1st August.
“Every citizen of Mumbai looks up to the actors and attempts to follow them. We have requested the actors to also educate the passengers about commuting in BEST buses. This move can help improve ridership of the buses,” said Kokil.
Aadesh Bandekar, actor and Shiv Sena leader, said, “I will contribute and do my part to save BEST. I used to work for BMC, and I believe it is the duty of every citizen to help public transport grow.”
Meanwhile, the BEST committee has requested the mayor and the commissioner to consider waving off the interest of Rs500 crore on its loan amount of Rs1,600.
The next meeting in order to derive an action plan to save BEST from the worst-hit financial crisis along with the mayor, commissioner, BEST general manager and the recognised unions, is likely to be held next week.
The BEST is also taking loans nearly every month in order to pay salaries to its employees. “BMC is the parent organisation, it should first allow the management to pay the salaries of the employees, and then recover the loan amount.” said a BEST official.