The code of conduct for the elections to 212 civic bodies, which is to be held in December, has affected the BJP government’s second anniversary celebrations. With the code of conduct (which prevents any advertisement by the government) expected to come into force early next week, the state government had to advance its Rs25 crore campaign and wrap it up in just a week, sources said.
The Bharatiya Janata Party-led government is completing its second year on October 31, for which the government has planned a campaign that cost Rs25 crore. The government has identified ten departments, which have been implementing its flagship projects and which the government thinks could be showcased as its achievement in the past two years. The campaign named as ‘Aaple Sarkar Kamgiri Damdar’ (Our performing government) revolving around the slogan ‘Ata Badal Distoy Maharashtra Ghadtoy’ (Change is visible in Maharashtra) was launched on October 12 and is expected to run through October 18-19.
“Except for Mumbai, its suburbs, Thane and Palghar, all other districts across the state will have the code of conduct in force early next week. Last year, the campaign started only after the code of conduct for the Kalyan Dombivali and other municipal corporations came to an end in first week of November. This time, we will not have any campaign running when the government actually completes its two years on October 31. We will have only print and radio advertisements in four districts where the conduct is not in force,” said an official from Mantralaya, on the condition of anonymity.
The government has prepared five TV commercials of 50 seconds each, jingles for FM radios and print advertisements, which will be published in 827 newspapers in various languages. BEST shelters, TV screens in buses, big screens on state transport depots will be used for the advertisements.
“The chief minister wanted the campaign to keep it tangible by showcasing the actual achievements without announcements. We have finalised the campaign, comprising the successfully implemented schemes in the past two years,” Brijesh Singh, director-general of information and public relations, told HT. He said that the government has taken due care to ensure that the campaign ends before the conduct sets in.
The government identified ten departments, including water conservation, industry, home, school education, social justice and prepared the advertisements revolving around the projects.