‘A wedding planner has to be on call 24/7, even in the middle of the night’ | mumbai | Hindustan Times
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‘A wedding planner has to be on call 24/7, even in the middle of the night’

mumbai Updated: Dec 01, 2010 00:39 IST

Shaan Khanna (23) has a bachelor’s degree in mass media, but loves weddings so much that she decided to become a wedding planner. It’s a decision she has never regretted.

When did you start your own wedding
planning company?
I have been working with my mother, who runs her own event management company, since I was 19. I decided to start my own wedding planning company two years ago because of rising demand in this sector — and because I love weddings.

What does it take to start such a company?
A great team backing you — in terms of vendors, photographers, mehendi artists and decorators — is imperative. You also have to invest a lot of time in each event. Once you commit to a wedding function or an entire wedding you have to be on call all the time, even in the middle of the night.
What skills do you need to be a good
wedding planner?
Patience is key. You are putting together the sensibilities of two families. Sometimes, an uncle or aunt of the bride may suggest something that has to be executed on the day of the event. Getting approvals is not easy either; the parents need to see samples of everything, but that’s either not possible or it drives up the costs. You have to deal with all this calmly and patiently and remember that your main aim is to take the stress off the bride and groom’s parents.

Can someone get into wedding planning without experience in organising events?
Planning exhibitions and parties helps you get the hang of organising an event. Plus, your database gets built along the way. It’s best to have worked in events for two or three years before starting out on your own as a wedding planner.

Is the money good?
Weddings are big money. You can either charge a flat fee or work on commission. On commission, you can rope in close to 20 per cent.

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