Multiplex owners will now have to reduce ticket rates for Marathi movies or else face protests by the Shiv Sena.
"The multiplex owners should take a decision at the earliest or else we will handle the issue in Sena style," said party executive president Uddhav Thackeray. Thackeray told the media on Sunday that the ticket rates should be affordable for Marathi movie viewers.
Uddhav joining the protest did not come as a surprise for political circles as his cousin and Maharashtra Navnirman Sena (MNS) president Raj Thackeray has already gained political mileage based on this issue.
Raj had raised a demand for screening Marathi cinemas during prime time at multiplexes. Reacting to his demand, MNS activists damaged some multiplexes in the city. The police have served notices on Raj for making inciting speeches on the issue.
A senior Sena leader said that his party would take to the streets if the multiplex owners do not meet their demand. "Our protest will be much stronger than the MNS’s."