With the civic body trying to implement a strict ban on plastic bags, an initiative called MumbaiBags is planning to use innovative marketing strategies to do the same.
By way of a marketing technique, MumbaiBags aims to provide a cloth bag for just Rs 2. They will approach corporate houses to advertise on the bags so that funds can be generated to make more bags.
“Through this project we are trying to give people alternatives to plastic bags which are cheap and usable,” said Adolf Dsouza a Juhu corporator. Dsouza and his colleague, Rajiv Raut, are the brains behind the project.
“Cloth bags will act like moving mini-billboards and hence companies should be interested,” said Dsouza.
The project and its website www.MumbaiBags.com will be launched on Saturday in the presence of Mayor Shraddha Jadhav and Additional Municipal Commissioner of the western suburbs Manisha Mhaiskar.
“These bags are made of cloth and are recyclable and reusable,” added Dsouza.
They are confident of selling at least one lakh cloth bags in a month to begin with.
The Brihanmumbai Municipal Corporation has banned the sale and use of plastic bags thinner than 50 microns in the city.
“It is a great initiative and should be supported. Use of plastic bags is detrimental to the environment,” said Jadhav.