Actor Amitabh Bachchan has listed the piping hot gulab jamuns made at our shop as one of his seven favourite things. Many other Chembur residents agree with him.
My father, Jhamamlal Lulla set up Jhama sweets as a tiny stall in Chembur camp, which housed refugees immediately after independence.
From selling traditional Sindhi sweets such as sev barfi initially to serving a variety of 150 assorted sweets today, we have grown to become a large enterprise with seven branches set up across the city.
Even though the western suburbs are brimming with local sweet shops, we have tapped the markets in Navi Mumbai. Some customers even drive down from the western suburbs to pack a few boxes of our mithais. We are planning to set up our own factory and even tap the international market.
In a larger sense, the purchasing power of people in Chembur has increased significantly. People are open to experimenting and trying out new varieties of food.
We have Maharashtrians devouring traditional Sindhi sweets and south Indians enjoying Bengali mithais with equal fervour. This was not the case in the suburb a few decades ago.
Lulla is the proprietor of Jhama Sweets