The Shiv Sena’s campaign to showcase the Brihanmumbai Municipal Corporation (BMC)’s achievements as its own has not gone down well with its alliance partner, the BJP.
The ad campaign and hoardings put up by the Sena talks of projects completed, but makes no mention of the BJP. Trouble has been brewing for a while between the allies. The Sena is reportedly upset with the BJP’s dalliance with its rival, Raj Thackeray’s MNS – recently BJP chief Nitin Gadkari met Raj, ostensibly to discuss the Maharashtra-Karnataka border row.
The Sena has launched an aggressive ad blitzkrieg with the tagline, ‘Karun Dakhavla’ (We did it). The hoardings carry images of the completed work alongside a photo of Uddhav Thackeray.
The Sena should have carried the photo of a senior BJP leader, said BJP leaders. Ashish Shelar, BJP corporator and leader of the party in the BMC, said: “If it is an internal campaign, we have no objections. But if the Sena is talking about achievements in governance, it’s only fair that it mentions us as an alliance partner in the rule.”
Another BJP MLA, requesting anonymity, said: “The ad campaigns seem to be focusing on showcasing Uddhav’s leadership skills.”
Sena leader and MLA Ravindra Waikar called it an internal campaign. “But now onwards we will only have joint campaigns where both parties will share space in all election literature.”