As part of its Save Water campaign, the Brihanmumbai Municipal Corporation (BMC) recently released a set of 12,000 posters with tips such as use a wet towel to clean vehicles instead of pouring buckets of water on it or fix leakages in pipes.
With Maharashtra battling drought situation, chief minister Devendra Fadnavis had recently urged Mumbaiites to play a dry holi. He had also directed civic bodies not to supply water to swimming pools.
“We have been running a campaign under which we have been distributing posters in buildings and offices. We have also painted posters at the Worli hydraulic department office, as many citizens visit the office to register complaints,” said a senior officer from the hydraulic department.
According to officials, 500 of these posters have been sent to each ward office to be distributed in schools, colleges, government offices and societies. The posters also educate citizens on not wasting water that has been stored the previous day and using it to clean vessels. Apart from this, the posters ask citizens to not let the tap running while brushing teeth and shaving, as it results in a huge wastage.
The city is currently facing a 16 per cent water deficit compared to the lake levels recorded last year. While the city has water till July-end, it is facing a 20 per cent water cut in residential areas and 50 per cut for commercial establishments.
In 2015, too, the BMC had taken up a poster campaign asking people to shut their taps to save water.