Brand Malabar project gets back on track | mumbai | Hindustan Times
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Brand Malabar project gets back on track

mumbai Updated: Sep 21, 2009 02:24 IST
HT Correspondent
HT Correspondent
Hindustan Times
Highlight Story

The residents of Malabar Hill on Sunday decided to bring the much-delayed ‘Brand Malabar’ project back on track and complete all work by this year-end.

Brand Malabar is aimed at customising everything about the place — including its parks, pavements, railings and signages — to create its own unique identity.

The BMC-funded makeover of this plush south Mumbai locality — the plan was first mooted in 2007 — is the first-of-its-kind collaborative effort between citizens and the civic body.

The Malabar Hill Residents Association (MHRA) held a meeting at Cathedral Infant School on Sunday to discuss the delay in the project and bring it on track.

“There has been no progress on the plans so far. Along with the authorities, we too are to blame for this delay in action,” said Anita Garware, chairperson MHRA.

The Malabar Hill residents have now decided to make representations to the civic body to make sure that the project is completed by December.

The project is divided into three phases, each phase supposed to be completed in six months. However so far, even the first phase has not been completed.

Landscaping, creation of toilets, bus depots and food plazas and signages are on the list of things that will be redeveloped to create this unique Malabar Hill identity.

The preservation and restoration of certain iconic landmarks like the shelters at the Kamala Nehru Park and the Naaz Restaurant are also on the cards.

“There was lack of communication from both sides and only 20 per cent of work was remaining and would be completed in 3-4 months,” said Additional Municipal Commissioner Anil Diggikar, who is in-charge of the project.

The logo for Brand Malabar Hill was unveiled by Mayor Shubha Raul on April 8, 2008.