Everyone these days is using Facebook or Twitter to fight for a cause, but it’s not going to be effective unless you know how to get it right.
On Thursday evening, NGOs, activists and any one interested in championing a cause will get a chance to learn some tricks of effective technology use through a short film, 10 Tactics for Turning Information into Action.
The 50-minute film has been created by Tactical Tech, an international organisation that helps activists incorporate digital technologies in their campaigns.
To be screened at Bandra’s National College, the film uses the examples of 25 rights advocates around the world to show how 10 particular tactics have been used to successfully employ information and digital technologies to create positive change.
These include visualisation of information, use of humour and creative thinking.
"There is so much access to technology like blogs, Twitter and Facebook in the cities, but how creatively you make use of it makes a difference," said Maya Ganesh of Tactical Tech, citing the example of Mumbai-based blogger Dina Mehta who actively used Twitter during 26/11 to constantly update information about the attacks to the world.
Mehta, who has been featured in the film, will be one of the speakers at a panel discussion of activists after the screening. Other panelists include bloggers Kabi and Priyanka Borpujari.
"Campaigns using technology may not be very large or elaborate, but how you maintain basic privacy and anonymity is important," added Ganesh.
The film has had 60 screenings worldwide. It will have subtitles in Hindi and Bengali in its screening on Thursday.
(10 Tactics for Turning Information into Action will be screened on April 29 at 5 pm at the National College conference room in Bandra West. The film is open to public.)