Central Railway fails to extend its ‘wadala model’ | mumbai | Hindustan Times
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Central Railway fails to extend its ‘wadala model’

The Central Railway has failed to extend its ‘Wadala model’ — a public awareness display that shows a series of images of a man being crushed by train and his expression of agony; the aim was to discourage people from crossing the tracks — even after it promised to do so at a few stations in August.

mumbai Updated: Oct 15, 2010 02:43 IST
HT Correspondent

The Central Railway has failed to extend its ‘Wadala model’ — a public awareness display that shows a series of images of a man being crushed by train and his expression of agony; the aim was to discourage people from crossing the tracks — even after it promised to do so at a few stations in August.

“We are trying to prevent trespassing on the tracks through various methods. We are expediting the Wadala model at other stations,” said S Mudgerikar, Central Railway’s chief public relations officer.

“We cannot do anything if someone intentionally gets in front of a train. The ads can be successful only with commuters’ cooperation.”

The Central Railway decided to fast-track the display of these ads in August after two teenagers died on the tracks at Mankhurd. The Central Railway first tested the effectiveness of such ads in October 2009 when it displayed a three-panel photograph of a man crossing the tracks and being run over by a train.