The Brihanmumbai Municipal Corporation (BMC) will take help from citizens to spread the message of water conservation.
Citizens from different groups met Additional Municipal Commissioner Anil Diggikar to discuss conservations measures, and ways in which citizens can help.
A group including Gerson D’Cunha of Action for Good Governance and Networking for India, historian Sharada Dwivedi, and former municipal commissioner V Ranganathan met Municipal Commissioner Swadheen Kshatriya a fortnight ago with immediate, short-term and long-term suggestions to tide over the water crisis.
On Monday, Diggikar okayed their plan.
“We will identify the best creative minds in the advertising field and soon chalk out a campaign for water conservation,” said D’cunha, adding that their plans also include creating awards for the best locality, best idea and best effort in relation to water conservation.
The suggestions also include auditing pipelines and wells across the city.
“Officials should have periodic checks on water meters,’ said Dwivedi. The group also mentioned the possibility of roping in marketing and public relations agencies to assist in the endeavour.