Coca Cola India will roll out 7.2 lakh 'golden cans' featuring batting maestro Sachin Tendulkar to commemorate his historic 100th century earlier this month.
"We have put 7.2 lakh golden cans and we don't think they will last many days," Coca Cola India, director marketing Wasim Basir told PTI.
"Wherever we traditionally distribute cans, these cans would be available there," he added.
The 38-year-old cricketer scored his 100th international century against Bangladesh in an Asia Cup match on March 16, scoring 114 off 147 deliveries.
While nine of such cans in different colours have been launched in the markets in 2011, displaying the centuries personally picked by Sachin, the 10th limited edition Golden Can was put on hold awaiting his 100th hundred.
The golden cans will be available for Rs 20.
"This is the first time in history of Coca Cola India we are honouring someone....This is the first time we have agreed to put a face on our cans," he said.
The Gold Cans are designed by Arun Narayan from Coca-Cola India along with Mumbai-based agency, Design Orb.