This year, Teach For India, a fellowship programme, is looking for 450 fellows. For that they hope to attract 7,000 applications. The recruitment campaign has been on for the past few months and has exploited every kind of opportunity to make themselves known and get the word out about their positions.
A social media blitzkrieg has been one of the campaign’s big pushes; through Twitter, Facebook, Youtube as well as the organisation’s own blog. “We have been leveraging social media much more because getting air time or space in publications is expensive,” said Somika Basu, manager, Teach For India communications.
The programme requires graduates to commit two years to teach full-time in under-resourced schools. “It is one channel of communication we have control over. And since our model is layered and complex we get much more space through social media,” added Basu.
Attracting fresh recruits is a delicate and complicated process, and companies and organisations are increasingly looking at social networking and other online platforms as routes to advertise to new talent.
Ernst and Young, for instance, has a Facebook careers page where it responds to queries of potential candidates. A dedicated portal for fresh graduates — Jobokplease — run by a youth magazine advertises all kinds of openings for freshers, for summer jobs as well as permanent positions, by job profile as well as by city, bringing together potential employers and potential candidates on a single platform.
“It allowed me to tap into a delightfully talented and enthusiastic talent pool of students who can work on the short term writing assignment I had in mind,” wrote Anand Halve, partner, Chlorophyll, a brand and communications consultancy, on the website. “I expect to use it for a similar short term in future too.”
Even mailing lists and yahoo groups are avenues for organisations to advertise openings and freshers to find out about them. For instance, foreign policy think tank Gateway House has tried putting the word out on its positions through mailing lists.
With the campus recruitment process on in city colleges, students are increasingly looking at other avenues as well, to find out about job openings. “I sent in a lot of applications and it paid off because I got a job,” said Natasha Caldira, 23, who is now working at finance company after applying to various online portals.
Madonna D’Souza, sent hundreds of job applications to online sites aside from scouring social networks to find out who was looking for what.
“There were some really good openings posted on some of these,” said D’Souza, 21. She opted to look for jobs outside of the placement process at her college because none of the companies that recruited from her college matched her expectations.