MNS chief Raj Thackeray on Saturday asked party workers in a strong-worded message to connect with people and said that "indiscipline" would not be tolerated.
"I will not tolerate indiscipline. I relied upon those who did not deserve my trust. You should reach out to people and implement the party program which will be monitored by me," he said while addressing the party workers in Pune.
Recovering from the recent poll debacle, Maharashtra Navnirman Sena is all set to undergo major changes at the organization level and the style of functioning.
Thackeray dropped several hints that he was in an introspection mode after party's poor performance in the Lok Sabha elections and the assembly polls.
The MNS chief preferred soft words, in contrast to his usual aggressive stance, and asked the workers which direction they wanted to move. He did not made any comment on the current political situation or spoke about MNS' agenda in the near future.
"It is not that people have gone away from the party but we failed in reaching out the people. Try to understand aspirations and mind of the people. You will get votes if you win their hearts", Thackeray said.
The leader added that he would be revamping party machinery and take "action" wherever necessary.
Pulling up the party office bearers who indulge in birthday celebrations, he said, "Those who put up hoardings announcing their birthdays will be expelled from party. People do not like this."
Referring to party workers' complaints they could not meet the party leaders, Thackeray announced that he would meet them once in month. Thackeray also announced his new email id on which he would be available to the workers. "I will certainly try to improve communication between workers and myself", he said.
Thackeray also announced that he would soon declare new officer bearers across the state. "Duties and responsibilities of all the office bearers will be specified. There will be framework for them, which they will have to follow," he said.
Without taking name and mentioning Shiv Sena's theory of 80% social work and 20% politics, Raj Thackeray said politics does not mean pulling each other but working for social cause.
He said that MNS workers should visit schools, colleges, hospitals police stations and celebrate festivals like Raksha Bandhan and Diwali with the people. "How many years you will be conducting blood donation camps", he asked. "Our office bearers even do not know what they are supposed to do after being appointed as office bearer. Go to the people to understand their pulse", he said.
The Maharashtra Navnirman Sena (MNS) won just one seat from Junnar in Pune district in the recent assembly elections that came as a big setback to the political prospect of the party in the state.