The Central Railway’s plan to display regular updates of the ongoing World Cup cricket matches on LCD screens fitted inside each compartment of suburban trains has gone for a toss.
The CR officials found that procuring the rights to display updates of the cricket matches, such as the score, was a “costly affair”. The CR has been running a train fitted with LCD screens in each compartment on trial basis since January.
“Although cricket matches are part of the entertainment quotient that can be shown on LCD screens, it is not feasible,” said a CR official, on condition of anonymity because he is not authorised to speak to the media.
There is also lacuna in the technology.
“We found out that this technology used in these LCDs cannot be automatically updated and so displaying scores, showing television grabs of the matches or any other information on the World Cup was not possible,” said a senior CR official.
Currently, railway officials update information using pen drives. Sources said that the officials are now trying to download and feed data into the LCD screens through a common server.
“Two more trains with LCDs might start plying by this weekend,” added the CR official.
The CR authorities are also looking at displaying information on the railways, general knowledge, quizzes and updates on stock markets, in addition to showing advertisements.
The CR expects to earn Rs 6.4 lakh per annum through beaming advertisements on the screens on each train.
“We are looking at… making LCDs on trains a success,” said V Malegaonkar, chief PRO, Central Railway.