Amidst the art installations and handicraft stalls that have been crowd pullers at the ongoing Kala Ghoda Festival, there’s an effort towards creating environmental awareness.
Over the last four days, a significant number of visitors have been buying sparrow shelters, DVDs on wildlife and even books in Indian animals and birds at the stall set up by the Bombay Natural History Society (BNHS).
“In a cultural festival like this, BNHS has successfully spread the conservation message to the masses. Ours is the only environment non-government organisation to put set up a stall,” said Atul Sathe, BNHS spokesperson adding that more than 20,000 people have visited the stall.
“We have been successful in bringing the issue of conservation in an interesting manner in the mainstream events of the cultural life of Mumbai city,” he added.
Besides buying products such as t-shirts with wildlife images, caps, mugs and even wall clocks with bird calls, there have been enquiries on procedures for membership at BNHS.
“Our nature camps, nature trails and workshops have been key drivers in getting people associated with BNHS,” said Sathe.