Student reformers in the city are adopting Gandhian methods or coming up with quirky initiatives like Project Maa Behen or Kachra Phek Tamasha Dekh to bring about changes in society. Read on to see how they make these campaigns a success.
Kachra Phek Tamasha Dekh
This campaign organised by the students of Wilson College uses reverse psychology to confront people who litter. For instance, they plan to award people who spit on the road, with the title ‘Thukkan Badshah’, while ‘Kachra Shehenshah’ will be bestowed upon those who throw rubbish on the streets. “We will give a flower to anybody who litters and say ‘Thank you for making the city look so awesome’,” explains Namit Chadha, one of the volunteers for the campaign. Adds fellow volunteer Sneha Prasad, “We also plan to make a video called ‘Shit Indians Do On the Roads’ to spread awareness amongst people of our age”.
Tere Baap Ka Nahin Hai
That’s what this group of students from RD National College have to say to people who exploit heritage structures in the city. “Every Mumbaikar has a responsibility to protect the city’s legacy,” insists Amrit Raj, a student volunteer. The group recently removed bills and posters stuck on heritage structures, from Elphinstone Road to Lower Parel. Even Gangs of Wasseypur star Nawazuddin Siddiqui showed his support towards the campaign through a video in which he said, “Ab harr poster fatega (Now, every poster will be torn apart).”
Project Maa Behen
Started in July by KJ Somaiya students Prasad Naik and Omkar Faatak, this campaign aims at educating men against ogling at women and harassing them. “We want women to know that they will be respected in our society, that’s the vision of this project,” says Omkar.
Don’t Steer with Beer
While the streets get cleaned, Khadija Tambawala and her friends from Jai Hind College, want people to refrain from driving after drinking alcohol. The campaign called ‘Don’t Steer with Beer’ has arranged for a ‘Sober Wagon’, which will get people safely back home from clubs. Apart from organising flash mobs to support the cause, they will also brand people entering clubs with a stamp of their campaign. “We all love a good party, but that doesn’t mean you have to be a drunk driver,” says Sakhi Shah, a student volunteer