Ford India to clear backlog of up to 7,000 units by end-July
Car-maker Ford India expects to clear a backlog of about 6,000-7,000 units of its small car Figo by this month-end following an enhanced production at its Chennai plant, a top company official said.mumbai Updated: Jul 18, 2010 11:34 IST
Car-maker Ford India expects to clear a backlog of about 6,000-7,000 units of its small car Figo by this month-end following an enhanced production at its Chennai plant, a top company official said.
The company had received a total booking of 25,000 units since the launch of the small car in March 2010.
"Presently, we have a backlog of about 6,000-7,000 units of Figo. We hope to deliver these by end-July," Ford India President and Managing Director, Michael Boneham, said.
The company has started a second shift at its Maraimalainagar plant in Chennai from last month to cater to the overwhelming demand for its Figo.
"We have increased our Chennai facility's production capacity from one lakh units to 1.40 lakh units per annum with the addition of the second shift. We are confident of catering to demand for the Figo," Boneham said.
The Chennai facility could manufacture up to two lakh units in three shifts per annum, he said.
When asked for how long the company would maintain the price of the Figo in the backdrop of rising input costs, Boneham said, "Yes, we are under pressure, but we will continue to keep the same price."