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Going online is part of the textbook

Students can now learn more about blogging, e-papers, social networking sites, and their relevance in media today in a new set of modules on online media as part of the Social Communications Media (SCM) course at Sophia Polytechnic, Peddar Road.

mumbai Updated: Jun 11, 2012 01:34 IST
Payoshaa Shah

Students can now learn more about blogging, e-papers, social networking sites, and their relevance in media today in a new set of modules on online media as part of the Social Communications Media (SCM) course at Sophia Polytechnic, Peddar Road.

"Online media is growing at a tremendous rate with online advertisements, e-newspapers, blogging and social networking. There is a growing need for students to learn how to harness the power of the web, especially in the online journalism and advertising field," said Jeroo Mulla, head of the department of SCM.

Over the years, novel elements have been incorporated into the course, which is open only to women, to keep pace with changing times. Broadcast journalism was introduced three years ago and online advertising and journalism will be a part of the new online media module.

One of the first post-graduate mass communication courses to be established in India, SCM, is a 43-year-old one-year postgraduate diploma course. It introduces students to all facets of the media including film, television, radio, public relations, advertising, print journalism, photography, communication research and broadcast journalism.

Applicants comprise freshers, post-graduates and working professionals from different parts of India.

"We look for students who have a knack for independent thinking. They need to possess a certain degree of political and social awareness," said Mulla.

A state-of-the-art editing room, a fully-equipped sound recording room for radio spots, HDV cameras and sophisticated lighting gear are few of the technical tools students can learn to use.

Anupama Mandloi, head of content at FreemantleMedia, who completed the course in 1992, said the course gave her a holistic view of media.

"The course takes you through all the facets of media and helps you make an informed choice of which area you want to pursue," said Mandloi.

Distinguished visiting faculty and guest lecturers add value to the course. P Sainath, rural affairs editor of The Hindu, has been teaching ethics and history of journalism at SCM for the past 20 years. Jerry Pinto, journalist and author, is also a part of the visiting faculty.

Filmmaker Rakeysh Omprakash Mehra, ad-guru Prahlad Kakkar and author Amitav Ghosh are among the many guest speakers that have addressed students there.

"We have a 100% placement record. Students are dispersed in the field of their choice and media houses often contact us when they have a vacancy," Mulla added.

Admissions for the current academic year are in progress. For details log on to http://www.scmsophia.com.