The Hindustan Times No TV Day initiative is steadily gathering momentum in the city.
The latest to join the campaign is Mumbai’s oldest environmental NGO, the Bombay Natural History Society that will support the idea by conducting nature trails for citizens all day long.
“In today’s times television has taken over everybody’s life and free time. Many youngsters don’t even know what it is like to be close to nature,” said Atul Sathe, public relations officer, BNHS.
“This is a great initiative which is why we decided to support it when we read about it,” he added.
The day-long trek to the Salim Ali Point inside the BNHS Nature Reserve in Goregaon will include spotting butterflies, birds and insects, learning about wild flowers and trees and listening to wildlife stories narrated by the forest security guards.
The trail will also explore five different routes in the forest during which experts from the BNHS Conservation Education Centre (CEC) will talk about the characteristics of various animals and insects.
“The NO TV Day is a unique concept. We spend enough time traveling in trains and buses but we rarely explore the city. I am glad the Hindustan Times is asking people to step out and instead of heading to a mall or a cinema hall is encouraging them to take a fresh look at the city,” said V Shubhalaxmi, general manager, education, Conservation Education Centre.