Recognising that several social campaigns fizzle out because of ineffective marketing, Techfest, the technology festival of the Indian Institute of Technology – Bombay, has introduced a competition called Social Buzz.
“Plenty of small scale awareness campaigns are unable to create the desired impact because of the unavailability of resources such as money and outreach. Social Buzz aims to provide a platform to young minds to come up with innovative ideas and nurture them into successful campaigns,” said Ronnie Philip, media manager of Techfest.
The contest’s main challenge is to build a social marketing campaign centred around themes such as green travelling, green spaces or waste management that can influence society and be economically viable with maximum impact.
Techfest will be held from January 6 to January 8, 2012. Aimed at students from humanities and management backgrounds, the largest technology festival in Asia is attempting to shed its tech-centric image.