IIT-B wants an image makeover | mumbai | Hindustan Times
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IIT-B wants an image makeover

mumbai Updated: Mar 14, 2010 01:16 IST
Kiran Wadhwa
Kiran Wadhwa
Hindustan Times

IIT-B wants to stand out, even among the other IITs.

The 52-year-old institute hopes to do this with, among other things, new, more contemporary brochures and a revamp of the bi-monthly magazine Raintree.

The Indian Institute of Technology-Bombay also plans to hire consultants to conduct a feasibility study on ways to revamp the website — along the lines of Ivy League colleges such as Harvard and Massachusetts Institute of Technology — to make it more accessible and more standardised.

“With more IITs coming up, there is a chance that the brand might become generic. Individual brand-building is important,” said R. Swaminathan, a communication consultant. “Apart from students, when industry and alumni look at an institute to either partner with or invest in, it is important that the institute have its own identity.”

In addition to being more current, the institute wants the brochures and website to reflect the many changes in facilities and infrastructure.

“In the field of academic and research activities, we are on par with the best institutions in the world,” said IIT-B public relations officer Jaya Joshi. “The IIT-B community includes top professionals and key names in industry and government. We need to reflect this evolution and impact through our brochure, magazine and website, building the image of a world class institution, right here in India.”