Work-life balance: It is about what you make of it. Working smart is the key. Working long is the only solution though. Job security and stability: You are only as good as your last performance. In this field, it is the client who defines if you are fit to be his agency.
Opportunity to grow: The sky is the limit. Heading an organisation in 10 years is not a peculiar phenomenon any longer.
Money: Who said it doesn't pay as much as advertising or other fields of creative communication? Remember, it's fee-based not commission-based.
Intellectual stimulation: Every day brings a new challenge; each day a new problem, a new solution daily. Yesterday's textbook tells you nothing.
Mobility: Dealing with the best minds and often the highest decision-makers in organizations is an enriching experience. Can mobility, then, be far behind?
Social status: How about being one among the movers and shakers? Or being known as highly influential and well connected?
Quality of companies: It is about global standards in a fast 'globlising' world. Indian entities top this business today. Quality of People: Quality demand breeds quality resources. We are getting there, a bit slowly though. Scope for working in different capacities: It's about adapting seamlessly to horizontal and vertical movements, in the boardroom and the market place.