‘Dr’ Munir Khan used a tried and tested marketing strategy to enhance his business. He would coax his old patients to praise him in front of the new patients with the similar disability or disease.
Mansoor Darvesh (50), a Jogeshwari-based social worker claims that his niece approached Khan in 2007, after doctors diagnosed her five-year-old son and seven-year-old daughter with deaf-dumb disability. The doctors said that the two children could not be cured as they were born with those defects. The only option with Darvesh’s niece was to implant a hearing aid in her children’s ears.
“But on watching Tabassum promoting Khan on television, my niece saw some ray of hope for her kids. and approached him,” said Darvesh.
He added that on one occasion Khan called his niece and coaxed her into talking with a patient facing a similar problem. Though my niece was not satisfied, Khan convinced her that the improvement in the condition of her children would happen in a month. He then forced her to tell one of the patients that his (Khan’s) treatment has done wonder for her kids, he said.
“My niece in all her innocence praised Khan in front of the new patient. But even after spending more then Rs 1.5 lakh over eight months, the children’s condition deteriorated,” he continues.
After losing all hope Darvesh’s niece took the children to a specialist for treatment. The children are now better with a hearing aid and are doing well at a special school in Juhu.