Milind Deora starts retail management course for financially weak students
As demand for skilled manpower in the retail sector continues to rise, south Mumbai MP Milind Deora started an initiative last month to offer field training to 150 young men from the lower economic strata. HT reports.mumbai Updated: May 07, 2011 01:03 IST
As demand for skilled manpower in the retail sector continues to rise, south Mumbai MP Milind Deora started an initiative last month to offer field training to 150 young men from the lower economic strata.
The candidates undergo an exhaustive two-month training in the retail trade segment under Deora’s employment initiative, called Irize. Deora has started this initiative in collaboration with Manipal University. UK-based institution, City and Guides, has designed the programme’s curriculum.
Any youth who has at least passed Class 10 can join the course. Each class has 20 students and a mock retail outlet has been set up for practical classes. The programme, which otherwise costs Rs11,000, is offered to candidates under Deora's initiative at a subsidised fee of Rs500. And the end of the course, the candidates are absorbed at leading retail outlets.
Deora said, “Instead of recommending jobs, it is better to train these men so that they get jobs on merit,” said Deora. “We are acting as a facilitator between the candidates and the retail chains,” he added.
“More than 95% of our students have secured jobs in retail stores such as Westside,” said Praveen Chakravarty, programme in-charge.
“There is an insufficient number of trained people in the field and hence, there is a lot of demand for such skilled manpower. Such initiatives are necessary,” said Govind Shrikhande, CEO, Shoppers Stop. The programme now aims at raising its student capacity to 1,000.