Anil Ambani group company Reliance Infrastru-cture (R-Infra) on Thursday claimed that over 100 suburban electricity consumers that recently switched over to its rival, Tata Power, have returned to its fold.
"Nearly 134 consumers have come back to R-Infra and 50 more applications are in the pipeline, wherein consumers want to shift back (to R-Infra) from Tata Power.
These new consumer additions and reverse migration by consumers speak highly of the importance of service levels as well as the quality being offered by R-Infra to its consumers," R-Infra CEO Lalit Jalan said in a press release.
"Despite the option to choose their power supplier, nearly one lakh new consumers were added to our consumer base in FY'10. By the first half of FY'11, the company has already added around 47,000 new consumers. It is proof that the tariff is not the sole determinant for consumers but that service levels are also equally important," he added.
Despite efforts to contact Tata Power, no official response could be elicited. R-Infra is engaged in a bitter turf war with Tata Power (TPC) in the city's suburbs.