Despite the hype, the men in full pants have beaten the boys in shorts as far as the Indian television audience goes. The football World Cup has taken the world by storm, but patriotism still wins.
The Asia Cup India-Pakistan match had more than twice the number watching than the most-viewed football match, Portugal versus Brazil.
On average, the Asia Cup got a viewership rating of 1.7 per cent, compared to a 0.65 per cent for the first 50 games of the World Cup. These figures are measured by the TAM Peoplemeter System, which counts TV audiences across cable and satellite homes among viewers above four years of age.
The TAM numbers are 3.9 per cent for the India-Pakistan match and 3.8 per cent for the India-Lanka final. Compare this to 1.93 per cent for the most watched football match.
West Bengal had the highest World Cup figures, followed by Kerala and Assam.
The other audience measurement company, aMAP, has numbers that go the same way — a net reach of 28 lakh for India-Lanka and 23 lakh for India-Pakistan. For the Brazil-Portugal match: 15.2 lakh.
That tells you which way the ball is turning.