The filthy sight at the Juhu beach every morning has prompted two non-government organisations (NGOs) and local citizen groups to use social media to create awareness about keeping the area clean.
The citizen groups have come together to make a documentary film, which is being circulated on social networking sites at present, asking people to keep the popular beach clean.
The documentary shows the dirty side of the beach and the few workers, who clean it every day. Ahead of the Ganeshotsav, the film also appeals people to use environment-friendly idols.
According to the film, 28 tonnes of garbage is collected every day from the beach, 90 tonnes during monsoon and 2,033 tonnes after Ganpati immersion. Twenty workers appointed by the Brihanmumbai Municipal Corporation (BMC) clean the 5.6-km beach.
Two NGOs- Juhu Angels and Juhu – Soul of Mumbai City decided to create a film which has now been uploaded to social media sites.
A resident and a member of both the NGOs, Larson Fernandes said the idea came up after many appeals went unheard by visitors and locals.
“The beach becomes extremely dirty, which severely affects marine life, after Ganesh idol immersions. There is an urgent need to make people aware about its effect and how filthy the beach looks every morning throughout the year. We felt the best means to do that is through short documentaries.”
The NGOs are also planning to tie up with malls in Juhu and Andheri to create awareness. “We are trying to reach out to the multiplex owners too asking them to play the video during intervals,” said Fernandes.
Citizen groups have reached out to the civic body and asked them to increase the number of workers
“The BMC-appointed contractor has been doing a shoddy job. Visitors too litter the beach leaving no space to walk. Despite regular cleaning, it becomes filthy within three hours,” said Mehjabeen Barwani, a member of Juhu Citizens’ Welfare group.