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New Year resolution: Make a quick buck

They had nothing to do. They were getting bored. And then they hit upon a plan.

mumbai Updated: Dec 27, 2010 01:37 IST
Bhavya Dore

They had nothing to do. They were getting bored. And then they hit upon a plan.

Now they may even make some money from it. Harshit Dua, 16, and a motley group of his friends are organising a New Year’s party at D’Ultimate in Andheri, under a newly set-up group ‘Interference Inc’.

“It’s just like in the Hindi movies,” said Dua. “We were all getting bored one day and thought, why not throw a party, and then that became a plan for a New Year ’s Eve party.”

The students have begun selling passes for the 1,500-capacity venue and have unleashed their publicity campaign through the social networking site, Facebook. Passes cover food and drink, and offer the option of a VIP lounge.

College students, low on money but high on time and energy, are exploiting the party-hearty New Year’s Eve season to keep themselves busy and make some pocket money along the way.

Most aren’t going the entrepreneurial route of setting up a company from scratch, but are playing a role by acting as conduits between party organisers and potential party-goers.

“I have to sell the passes, make a whole lot of phone calls, do some publicity, it’s lots of fun,” said a 16-year-old college student who did not want to be named.

“You can earn quite a bit of money and you get free passes for yourself and your friends.” This young gent has already sold 25 passes for a party to be held at a Juhu hotel and expects to earn up to Rs 10,000 for his efforts.

It’s the wide network of friends that students have that party organisers are most eager to tap.

“College students know a lot of people and are savvy on social networking sites such as facebook and twitter, so that’s the advantage in recruiting them,” said Shaikh Sameer Junaid, chairperson of Skyways Entertainment that has already sold all its passes for its bash at the InterContinental the LaLiT Hotel on December 31.

The company recruited 60 college students this time. “Students get good money for this, in fact they demand more than our employees,” he laughed.

The potential party fodder – other college students – are feeling the publicity blitzkrieg, in the meantime, receiving messages from their friends and acquaintances inviting them for one bash or the other.

“As far as I can gauge, a lot of people require a lot of money, and so the owners of clubs and party organisers outsource it to students to get a certain number of guests for a particular day; it’s become like a business,” said Aniket Jotwani, 18, an HR College student who has friends involved in the publicity machinery.

“I’m not into it, but a few of my friends are, and it’s a good way of generating some pocket money.”