An increasing number of housing societies in Mumbai are acquiring their own individual space on the web. The trend can be gauged by the response that Just My Neighbour, a Gurgaon-based software company that creates personal web portals for housing societies to facilitate their functioning as communities, has received.
Within four months of their launch in Mumbai, the company has already attracted more than 120 co-operative housing societies (CHS).
“Operating through a website has made my work more convenient, and will increase participation among residents,” said Prashant Hebbar, chairman of Versova Breeze CHS, Andheri, which has its website.
The HT has also tied up with Just My Neighbour to provide local news on their websites.
120 societies get connected online
Mumbai: Up till three months ago, residents of the Versova Breeze Co-operative Housing Society in Andheri (West) would barely read notices put up in their buildings.
Now, thanks to their own housing society website, the residents receive alerts about new notices through emails and text messages, and debates on building matters are settled through quick online polls.
Versova Breeze is registered with Just My Neighbour, a Gurgaon-based software company that creates personal web portals for housing societies to facilitate their functioning as communities.
Within four months of their launch in Mumbai, the company has already attracted more than 120 cooperative housing societies (CHS).
“Operating through a website has made my work easier and more convenient, and is bound to increase participation among residents,” said Prashant Hebbar, chairman of the Andheri society.
Hebbar said he addresses complaints posted by residents online.
For founders Param Sidhu and Abhishek Jain, Just My Neighbour emerged as a response to the poor communication and low levels of participation they observed among neighbours in their own housing societies.
“In an age where people are busy and hardly know what happens in their buildings, we wanted to create a platform to bridge gaps between neighbours,” said Jain, 30, a mechanical engineer who is now the company’s business head in Mumbai.
The Hindustan Times had tied with Just My Neighbour to provide local news on their websites and to receive feedback from residents.
Creating a portal is free for the housing societies, and residents can also earn a revenue by advertising their own businesses or causes on their website.
Apart from this, through a string of tie-ups with various local companies, each society website also offers discounted access to specific restaurants, grocery, driver and housemaid providers and even insurance providers in the city.
However, Just My Neighbour, which has already enlisted 6,000 housing societies across seven Indian cities, is still to activate these services in Mumbai.
While the founders have tapped into a large bank of consumers through these tie-ups, they are clear about the central focus of their endeavour.
“The handful of volunteers on society committees are doing honorary work for the good of the larger community, and we all of the community to be more involved,” said Sidhu, who launched the company in Gurgaon a year-and-a-half ago.