Inhabitants of a Bandra housing colony and a local NGO pulled down a huge hoarding on the arterial S.V. Road on Saturday that carried a large photo of a bikini-clad woman.
The hoarding was an advertisement for a magazine called Showtime, which had the woman’s photo on its cover, along with headlines such as ‘Bombshell’ and ‘Sexy Siren.’
The residents of the Western Railway colony had complained about it on Tuesday to the NGO, the Satyavadi Yuva Sangh, which had then forwarded their complaint to the Khar police station.
“It [the hoarding] is having an adverse impact on young children, who have started repeating phrases displayed in the advertisement,” the complaint stated. “Rickshaw drivers, passersby and local goons stop by the hoarding and pass lewd comments… Women feel ashamed to come out of their homes.”
The police said it was not up to them to remove the hoarding.
“We forward such complaints to the municipal corporation,” said Mangesh Pote, the senior inspector. “They are the appropriate authority to take action in this regard.”