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Placements top criteria for choosing institute

An educational institute’s placement record is the most important criterion for students before they enrol for higher education, according to a new survey.

mumbai Updated: Aug 09, 2012 01:45 IST
HT Correspondent

An educational institute’s placement record is the most important criterion for students before they enrol for higher education, according to a new survey.

According to the study by Google India and market research firm TNS Australia, 56% of the 2,229 students surveyed from across seven Indian cities rated placements as the most important criterion for selecting an institute and course.

The second criterion for students was the faculty (49%), followed by course content (48%), reputation (43%) and then fees (41%). The results were released on Wednesday.

“When students take huge education loans, it is natural for them to expect good placements,” said Debashish Sanyal, dean, Narsee Monjee Institute of Management Studies in Juhu.

The online segment of the survey also looked at Google search trends for the 18 to 35 age group using search query patterns. The most searched for were courses in information technology and vocational courses (44%), followed by engineering (40%). Education-related queries on the search engine have been growing by 46% every year, according to the findings.

“Our core objective behind compiling this study was to understand the impact the Internet is having on the young population with regard to education related decisions,” said Rajan Anandan, vice president and managing director, Google India.