In a bid to take the cheap vegetable scheme forward, the state government is planning to extend its project to private townships and societies with a sizable population.
Agriculture minister Radhakrishna Vikhe Patil has decided to call a meeting of developers and representatives of housing societies to work out the logistics.
"We are trying to tap as many resources as possible to make sure the scheme is a success. Initially started in cooperative shops, we are talking to the railways, self-help groups and also people who own townships or citizen groups from the area," Vikhe Patil told HT on Thursday.
Vikhe Patil said the townships need to be big enough to make sure the vegetables are sold. "They need to provide us the space and other support to make this successful," he added.
Government officials said the scheme will enable developers to attract more customers especially from the working class areas.
But the question is if this plan will really roll out?
The issue of working out the logistics, and making it sustainable by subsidising costs of transport and labour is something the ministry is still working out.
"We have asked the agriculture commissioner to come up with a module on how we can make this sustainable and where all we can introduce subsidies," the minister said.
In the long run, the government plans to extend the scheme by providing vegetables on mobile vans, which will travel through the city in different areas near housing societies.
The scheme, which is likely to take off in about two months, will see farm fresh vegetables, cheaper than the open market, being ferried on 200 vehicles, after being packaged at cold storages in Andheri.