Pledging for safe travel
Sign on a banner, pledge not to cross the railway tracks. This is what the Western Railway is asking commuters to do, in a new campaign against trespassing on the tracks.mumbai Updated: Apr 17, 2010 01:32 IST
Sign on a banner, pledge not to cross the railway tracks.
This is what the Western Railway is asking commuters to do, in a new campaign against trespassing on the tracks.
The drive began on platform one at Bandra station, with a large banner placed near the main entrance.
A group of young volunteers from the Scouts and Guides asked people to sign on the banner, which had a pledge on its masthead.
The pledge said the commuter will refrain from crossing the tracks and will also ask their friends and relatives to do the same.
“The banner was full of signatures 30 minutes after the drive began,” said WR chief PRO, S. Gupta. The authorities claimed that more than 100 people signed the banner.
The campaign also included a 20-minute street play that spoke of the dangers of trespassing.
Jingles against trespassing were also continuously played inside the station. This was followed at other stations on the WR network.
Ten days ago, WR carried out an anti-trespassing drive at Dadar station, during which commuters were given caps that asked them not to cross the tracks.
Between December and January, WR ran a major campaign at Goregaon, for which they roped in an NGO whose volunteers stood on platforms 1 and 2 and urged commuters to not cross the tracks.
WR officials claimed a zero-death rate at Goregaon station for the month.
Every day in Mumbai, an average of 10 people die on the railway tracks, including those hit while crossing the tracks.