Political parties ready to woo Marathi manoos with hoardings | mumbai | Hindustan Times
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Political parties ready to woo Marathi manoos with hoardings

With an eye on the upcoming civic elections, political parties are devising innovative means to vie for the attention of the Marathi manoos.

mumbai Updated: Sep 27, 2011 01:11 IST
Naresh Kamath

With an eye on the upcoming civic elections, political parties are devising innovative means to vie for the attention of the Marathi manoos.

Nitesh Rane, son of industries minister and NCP leader Narayan Rane, is in the limelight to gather some steam to his political campaign with hoardings, which have been put up at prominent spots across the city by his NGO Swabhimaan. And in an audacious attempt, Rane has almost equated himself to the great freedom fighter Subhash Chandra Bose.

Like Bose, whose clarion call during independence was “Give me your blood, I will give you freedom”, Nitesh proclaims, “Give me your job application and I will give you a job.” This is the part of the campaign launched by Nitesh to provide jobs to local Marathi men.

The rivals — Shiv Sena and Maharashtra Navnirman Sena (MNS) — are not lagging behind in the race to woo voters.
“See the spirit behind my campaign,” said Rane, who heads Swabhimaan. “We are giving jobs to all the bhoomi putras (son of soil) who apply, unlike others (Sena and MNS) who are just imparting training to job-seekers,” he added.

Through his hoardings, MNS chief Raj Thackeray is exhorting Maharashtrians youths to apply head-on for jobs in the banking sector.

Recently, he also launched a booklet offering guidance to such aspirants. Saying that party does benefit from such campaigns, Mangesh Sangle, MNS legislator, said, “It is only through such social work, our party grows and attracts new cadres. These youths really play a vital role.”

The Shiv Sena, meanwhile, said these campaigns are nothing new for them. “We have been doing such recruitment drives for decades, unlike the new entrants,” said Ravindra Waikar, Sena legislator.

He said that the Sena is concentrating on imparting vocational training to youngsters so that they can secure jobs on merit.

Political analysts call this a sign of desperation to woo the Maharashtrian voters. “All these three groups want to show the Maharashtrians that they are their saviours and are resorting to such tricks to keep their vote-bank intact,” said Nilu Damle, a veteran political commentator. The civic elections are due early next year, which will prove crucial for all the
political parties.