In a bid to spread its message on railway safety, the Western Railway has decided to screen short films on its campaign against crossing tracks and travelling on train rooftops at theatres.
This is the first time the railways will screen social messages at theatres and multiplexes across Mumbai and Thane.
The 15-second film, comprising three slides each on anti-trespassing and travelling on train rooftops, will be in three languages — Hindi, English and Marathi.
“We had sent a request to the district collectors in Mumbai city and suburbs and in Thane for approval. We will send 25 CDs of the short film to the collectors on Wednesday, who will distribute them among multiplexes and theatres for screening before a film starts and during intervals,” said S. Gupta, chief PRO, Western Railway.
“May is vacation time and theatres will be a good medium to spread our social message. We are aware that those going to multiplexes don’t travel on train rooftops, but still we want to spread the message across all strata,” said an official from WR, requesting anonymity.
However, the Western Railway has no plan to gauge the success of its month-long drive after it is over. “We want to have a continuous campaign against such issues through various medium, only then will we be able to get results,” added Gupta.