At the Joshi household, Raksha Bandhan celebrations began a week ago. Nishant Joshi, 27, has visited several spas and planned a full-day spa visit for his sister Vaibhavi as her Rakhi gift.
“My sister had a baby boy in November and this will be a good stress buster for her,” said Joshi, chairman of Mod’art international, India.
“When I was younger I would give cash or chocolates but now with the exposure that we have to brands and lifestyle products, the gifting range has gotten wider and people are more open to experimenting with gifts.”
Several people such as Joshi are now opting elaborate and expensive gifts for their sisters on Raksha Bandhan, which will be celebrated on Saturday.
Varun Jain, 21, has bought his younger sister Nishi an iPad. “I knew that she wanted an iPad so I saved up for a few months and bought her one. I think gifts like phones, cameras and laptops are becoming a trend,” said Jain, export entrepreneur from Santacruz.
Nishi is thrilled to receive her present in advance and has been glued to it all day. “I am studying interior design and this will help me do my assignments with ease,”
For Aditi Padiyar, Raksha Bandhan is no longer about chocolates, cash envelopes or flowers. “My family has ordered a new mobile phone for me from the US as it is still not available in India. I have received a laptop and ipod in the previous years,” said Padiyar.
Naina Jhanjee and her brother Ashish have decided to keep the festival that celebrates the bother-sister bond, simple. “For us, it is like any other festival and we are not celebrating it with any elaborate preparations. My bother will just give me some cash so I can go buy a wallet or shirt for myself,” said Jhanjee, a media professional from Andheri.