Real estate campaign gets good response | mumbai | Hindustan Times
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Real estate campaign gets good response

The campaign to protest against rising real estate prices called ‘No Deal day’, received a warm welcome here on Saturday.

mumbai Updated: Dec 13, 2010 02:01 IST
HT Correspondent

The campaign to protest against rising real estate prices called ‘No Deal day’, received a warm welcome here on Saturday.

The campaign attempts to convince people not to make any real estate deal on a given day as a mark of protest.
The promoters of the event received 300 comments on their website page, http://purpleswarms.com/nodeal.php. They also recorded 32,000 hits on the page.

Frustrated with the soaring property prices and malpractices involved in property deals, Nikunj Bubna, Pramod Sharma and Sailaja Mannav, who are employed with a private firm, decided to protest by urging people not to close any property deal on December 11.

“Recently in the Navi Mumbai property exhibition, a person tore his shirt out of frustration. This shows how people are frustrated with high property prices. Individual buyers feels powerless but we, as a group, can make a difference,” said Bubna.

The trio circulated e-mails, texts messages and approached corporate houses asking
them to participate in the campaign. They asked people to show their support by expressing their grievances on the website page. Those who could not access the website, were asked to SMS “NDD” on a number. They received 400 SMSes as a response.

The builder community also seems to be affected by the campaign.

“There were few clients on Saturday. We sat idle for almost the entire day,” said estate
agent Dilip Fifadra from Mira Road.

“People have shared their views with us. We are happy with the response of people. We did not expect such a response,” said Bubna.

The trio plans to meet Sunil Mantri, president, Maharashtra Chamber of Housing and Industry on Monday.
They are compiling a charter of demands, which will be divided into three sections specified for developers, government and brokers. Mantri remained unavailable for comment.