Maharashtra Andhashraddha Nirmulan Samiti has roped in master blaster Sachin Tendulkar and veteran actor Nana Patekar for a campaign advocating noise-free Diwali celebrations.
Both the celebrities would appeal to school children through a letter signed by them to burn less fire crackers this Diwali.
The letter's other signatories are scientist Jayant Narlikar and Planning Commission member Narendra Jadhav.
"Crackers worth Rs 500 crore go up in smoke every year during Diwali which also create huge air pollution. Our aim is to save Rs 20 crore, the amount which coincides with years completed by the Samiti," Sushila Munde, state convener said.
The appeal from famous personalities can influence children, Munde said.
A resolution form would be distributed among children and parents along with the letter also requesting to buy less crackers this year, Munde said.
The State Government's environment cell 'Harit Sena' is also helping them to mobilise the campaign against noise pollution, she added.