Author and journalist Shobhaa Dé will soon turn publisher with her own line of books for Penguin.
The series, called Shobhaa Dé Books, will appear in 2011.
Though the concept is prevalent internationally, this would be the first time in Indian publishing that a line of branded books is given by a publishing house to an individual.
“It is considered a great honour and a matter of prestige to have your own imprint. I will handpick authors and books that fit into my sensibilities,” said Dé, who has been a consulting editor for Penguin Books India for a few years.
“I’ll be looking at muscular, new voices saying something strong about ourselves. But beyond fiction, I’ll also be developing a strong line of commercial titles that embrace various lifestyle categories.”