Think out of the idiot box | mumbai | Hindustan Times
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Think out of the idiot box

mumbai Updated: Jun 01, 2013 01:37 IST

Hindustan Times
Highlight Story

The third edition of Hindustan Times’ No TV Day promises to be bigger even before it unfolds on Saturday.

The response to the No TV Day campaign turned into an online movement when the Twitter hashtag #onnotvdayiwill was trending in the country and also globally on Tuesday and Wednesday as tweeple came up with creative ways to spend the day. Within a span of just eight hours, more than 3,200 tweets were put up with the hashtag. Two of them were also shortlisted for a free helicopter ride on Saturday.

One of the winners was Churchgate resident Nieyaati Masurkar who updated up to 60 tweets in an hour as part of the Twitter contest, where she declared that she would spend the day going to a gymnasium, spending time with her parents and completing the processes for her internship applications. “I have decided to gift the helicopter ride to my parents, while I will be part of the human chain on No TV Day,” said Masurkar, a law student.

More than 1,200 people also participated in a virtual treasure hunt on Facebook to win several prizes.

Hundreds of Mumbaiites across all age groups have registered for more than a dozen recreational activities across the city. Close to 100 participants are expected to be part of the cycling rally that will begin from Lucky restaurant in Bandra and end at Nariman Point. Scores of children have registered for workshops to be held at Oberoi Mall in Goregaon.

Nature lovers will set off on a nature trail being organised by the Bombay Natural History Society (BNHS) at Goregaon. “This time, the trail will be themed on the World Environment Day that falls on June 5,” said Priti Chogle, senior education officer of the Conservation Education Centre at Goregaon where the trail will kick off. Our focus will be to inform the participants about the need to conserve forests, particularly since in a metropolitan city such as ours, it helps reduce air pollution to an extent,” she said.

The grand finale will be at Bandra’s Carter Road promenade when citizens will form a 3500-feet long ‘Go Green Human Chain between 6pm and 7.30pm. So shut off the television today and have a great No TV Day.

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