Over 13,000 persons died on roads in the state last year, said the Mumbai traffic police, adding that speed is associated with the youth.
The traffic police has, this year, while designing the Road Safety Fortnight, joined hands with non-governmental organisations (NGOs), schools and colleges, conducted theme-based drives and put up signboards with road safety messages on them.
Road Safety Week is observed all over the country from January 2, however, Maharashtra is the only state to have extended the week to a fortnight last year.
The fortnight, which will end on January 17, is being supported by NGOs such as Safe Kids Foundation, Western India Automobile Association and about 490 schools and colleges.
The event was inaugurated on January 2 at the Shanmukhananda Hall at Sion (East) and was attended by 3,500 students, the state’s ministers and top brass of the police force.
“Our analysis has shown that road safety, particularly in Maharashtra, is a huge cause of concern.
Around 1.36 lakh people died on India’s roads last year,” said Vivek Phansalkar, joint commissioner of police (traffic).
The analysis shows that those between 15 to 40 years are the most likely to be involved in accidents. “Speed, rashness and fearlessness put together can be a potent combination for accidents,” he said.
“A motorist will not save more than a few minutes when he speeds. However, the cost he is likely to pay if something untoward happens is massive. He is not only risking his own life, but also the lives of others,” Phansalkar said.
Phansalkar said they have organised street plays, flash mobs, march past competitions, eye check-ups and training camps for BEST, auto rickshaw and taxi drivers, apart from putting up banners and posters across the city.
They have also organised drives based on five major themes – drink driving, speeding, signal jumping, driving without a helmet and putting tinted glasses on car windows.
“The objective is not to impose a Rs100 fine, but to instill the principle of safety,” he said.